Released on = May 10, 2006, 11:41 am

Press Release Author = Florida Direct Marketing Association

Industry = Management

Press Release Summary = Seminar Luncheon showing Spanish speaking audiences are not
identical, and geographic differences, among others, play a large role in
determining their differences. "Direct marketing to Hispanics is not only about
tailoring messaging and branding, but also about targeting. Even campaign
execution, follow-up, and fulfillment should be appropriately versioned to different
segments of what is erroneously thought of as a homogenous ethnic group.\"

Press Release Body = Florida Direct Marketing Association Hosts Marketing to
Hispanics Luncheon on May 18, 2006

Marketing & CRM Expert Jesus Hoyos of Solvis Consulting presents distinctions in and
opportunities for creating successful direct marketing to targeted Hispanic
audiences

Fort Lauderdale, FL - One Size Does Not Fit All: Understanding the Nuances,
Distinctions, and Opportunities in Marketing to Hispanics is the topic of the
Florida Direct Marketing Association's (FDMA) monthly luncheon being held Thursday,
May 18 at the Westin Hotel on Cypress Creek Road and I-95 in Fort Lauderdale from
11:30 am to 1:30 pm. The meeting is open to the public with registration and
networking beginning at 11:30 am followed by the lunch and presentation at noon.
The cost to attend is $35 for members, $45 for non-members. Attendees are
encouraged to register online at www.fdma.org in advance and save $10 over walk-up
registration.

Spanish speaking audiences are not identical, and geographic differences, among
others, play a large role in determining their differences. "Direct marketing to
Hispanics is not only about tailoring messaging and branding, but also about
targeting. Even campaign execution, follow-up, and fulfillment should be
appropriately versioned to different segments of what is erroneously thought of as a
homogenous ethnic group, " says Jesus Hoyos, Managing Partner of Solvis Consulting,
LLC, a South Florida-based customer relationship management (CRM) consulting firm.
"Good direct marketing necessitates those distinctions be recognized and reflected
through all the stages of a company\'s direct marketing program."

Jesus has implemented many CRM solutions supporting marketing, sales and customer
service programs for multinational companies in Mexico, Peru, Venezuela, Puerto
Rico, Colombia, Canada and United States. A 15-year veteran of customer
relationship management, Jesus has extensive experience providing CRM services for
business-to-consumer clients in a variety of industries. He will share his
experiences in implementing CRM solutions that support direct marketing programs to
a variety of distinct Hispanic target audiences.

About the Florida Direct Marketing Association (FDMA)
The FDMA (www.fdma.org) has nearly 200 members, including catalogers, Internet
retailers, financial services providers, publishers, book and music clubs and retail
stores. "Direct marketing" is the art and science of sending one-to-one promotional
messages directly to consumers, which allows marketers to measure response rates and
campaign effectiveness.

FDMA luncheon meetings are typically held on the third Thursday of each month at the
Westin Hotel in Fort Lauderdale. New members get their first lunch free when they
join. Special membership rates are available for non-profit organizations as well.
For additional information, please contact Keith Fletcher, FDMA Board President, at
786-357-3275.


Web Site = http://www.fdma.org

Contact Details = Keith Fletcher
786-357-3275
events@fdma.org